COME IN SOLA

SOLA derives from the word “solitude.” Positioned as a “solitary tavern,” the brand aims to offer a safe and comforting space for solo diners amidst urban indifference. Inspired by the gentle notion that “it’s okay to come in alone,” the design redefines solitude as a choice, not a deficiency. The logo uses rounded curves to symbolize emotional vessels for adults, turning dishes into visual icons. The design extends from flavor to visual, tactile, and emotional dimensions, serving as a gentle beacon for solitary moments in modern life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION／DIFFERENTIATION 

[Symbolism]

     Each letter in “SOLA” becomes a metaphorical representation: “S” mimics stacked meatballs, “O” is a hollowed-out green pepper, “L” resembles skewered ingredients, and “A” suggests a fish dish. These typographic elements translate familiar Taiwanese dishes into visual language, narrating the tavern’s story. The visual identity extends to coasters, menus, stickers, and door handles, using plump typography and full compositions to convey a sense of gentle embrace.

[Grilled Impression]

     Dark tones serve as the visual foundation, accented with saturated neon orange and red to evoke the warmth of flames and light in loneliness. This complements a red-lit wall feature in the interior, blending with stainless steel ovens, mirrored countertops, and the silhouette of the private chef. These layers reinforce the brand’s intimate message that cooking is performance—a quiet dialogue between symbols and the modern sense of solitude.

     The color strategy centers on deep tones to evoke calm and privacy, while neon orange-red represents firelight and alcohol, adding emotional warmth. These contrasting hues interact with reflective materials like glass and stainless steel, enhancing the sense of introspection and spatial depth. Certain printed materials use fluorescent orange ink and embossed textures, creating a subtle tactile-visual tension that intuitively conveys the brand’s identity.

SPECIFICATIONS / DIMENSIONS / PACKAGE / TECHNICAL PROPERTIES 

     The site measures just approx. 23 to 26 square meters, requiring the full implementation of branding in a limited space. The designer used the logo as the core, extending its application to door handles, signage, and brand merchandise while coordinating with the interior layout to unify the visual and spatial experience. With the client providing only a vague concept, the team developed the brand's character from scratch. This creative freedom allowed the visual language to flourish, resulting in a completed brand and spatial identity within just three months.

OPERATION / FLOW / INTERACTION／FUNCTION

     Dinners described the space as mysterious yet secure—qualities echoed in the logo’s warmth and underlying intensity. The branding is viewed as an extension of the owner’s personality: reserved on the outside, warm on the inside, quiet but thoughtful. This is expressed through soft curves that avoid overly playful impressions, instead allowing visitors to immerse in an undisturbed atmosphere. The brand’s delicate, restrained, and gentle tone makes “COME IN SOLA” an honest moment of connection for those who cherish solitude.