ROLL ON SKIN

[Concept]

ROLL ON SKIN series is a medicated roller packaging designed for children with atopic dermatitis. Its playful application method encourages children to use medication. Atopic dermatitis impacts children’s development and social relationships, and over half of patients lose confidence and stop treatment, worsening the condition. ROLL ON SKIN uses mini rollers that imprint cute patterns with the medication, making treatment more fun and motivating continuous use. The rollers are made of medical-grade stainless steel with antibacterial silver ions to inhibit bacteria and prevent infections.

[Issue]

Atopic dermatitis affects approximately 20% of children worldwide. This condition causes persistent itching, leading to developmental challenges and social discrimination. It is difficult to manage and prone to recurrence. More than 50% of patients lose hope and discontinue treatment.

[Design goals]

Increase the willingness of children with atopic dermatitis to take medication to control the disease, prevent them from losing hope and discontinuing treatment due to recurrence, reduce the risk of severe disease progression, and create an environment where they can grow up healthy both physically and mentally.

[Using]

Squeezes the ointment onto the affected area. Use the mini stamp roller on the ointment tube to spread the ointment evenly and stamp the ointment with cute patterns.

[Materials]

Roller Material: Antibacterial silver ion stainless steel.

Antibacterial Mechanism: When silver particles interact with sulfur (S), phosphorus (P), and sulfhydryl groups (-SH) present in bacteria, they penetrate the cell membrane, leading to bacterial dysfunction and ultimately cell death. This process disrupts bacterial activity and causes significant damage.

Long-term Defense: After the nanosilver particles eliminate pathogens, they continue to function effectively, providing prolonged resistance against additional pathogens. This is in contrast to the limited action of silver ions or chlorine-based antibacterial products, which do not offer the same enduring protection.

[Structure]

The product consists of two plastic caps, an ointment tube, and an antibacterial mini roller. The entire product measures 96mm in length, including both caps. The mini roller measures 8mm in diameter and 16mm in length, allowing for precise pattern application.

[Competitor Analyze]

Compared to other traditional therapeutic ointments, the ROLL ON SKIN series has packaging that is more attractive to children and is more fun to use. The concept of antibacterial silver ion acrylic application is also much more hygienic than applying it with fingers.

[Roller feasibility test: Purpose]

Test whether the roller can roll out a pattern after squeezing the paste onto your arm. (Use acrylic paint as the test paste.)

1.First experiment: Failed

First-generation roller pattern lines are concave inward.

Results indicate that the roller pattern lines are easily clogging, making it couldn’t to print a clear pattern on the arm.

2.Second experiment: Failed

Change the pattern lines to protruding.

The lines are too thin to have enough friction between the user's arm. It’s easy to get stuck during rolling, leading pattern interruptions.

3.Third experiment: Success

Make the lines thicker and higher.

A distinct outline of the pattern became visible. When tested with a standard single dose of steroids, 0.5 grams, the pattern was clearly identifiable.

[[Roller feasibility test: Conclusion]

The experiment aimed to determine whether a roller could effectively transfer a pattern onto skin after applying a paste. The first prototype, with concave pattern lines, failed due to clogging and unclear prints. The second, featuring thin protruding lines, also failed—lacking sufficient friction and causing rolling disruptions. The third iteration, using thicker and higher raised lines, succeeded.

[Market Size]

In 2022, the global market for atopic dermatitis therapeutics was valued at USD 13.65 billion. In Taiwan, approximately 130,000 children seek treatment for atopic dermatitis each year.

[Target Audience]

Therefore, the ROLL ON SKIN series is designed for children aged 0-12 affected by the condition.

[Cost and Price]

The cost of a single strip of ROLL ON SKIN series ointment is 1.22 USD.

A single strip of ointment costs about 3.66 USD (the contents include 50 ml of ointment and an assembled mini roller)

[SDGs]

1. SDGs 3: helps children with atopic dermatitis control their condition, reduce wounds on their bodies, and avoid the chance of secondary infection.

2. SDGs 4: allows children to learn how to deal with it correctly, so as to prevent them from giving up on themselves.

3. SDGs 10: reduce children's new wounds on their bodies, minimize the chances of being laughed at by others.