A poetic and conceptually distinctive brand identity that transforms the imagery of silver-leaf olive trees into a refined lifestyle vision rooted in nature, quality, and cultural imagination.
-------- Review from Future Art & Design Award
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Project description
The project successfully connects the silver-leaf olive tree with ideas of purity, aesthetics, sustainability, and future-oriented cultural living. The project is especially compelling in how it transforms “silver” from a simple color reference into a broader value system, linking plants, products, beverages, materials, and lifestyle experience into a coherent brand narrative. As the brand continues to develop, it could be further strengthened by expanding its identity beyond the logo. Creating branded product variations, such as pens, bags, packaging, or lifestyle objects, would help make the visual language more tangible, recognizable, and immersive.