"Completely attractive, colorful, modern, and eye-catching, it perfectly captures the concept behind it."
-------- Review from Future Art & Design Award
Winners Gallery displays only a representative image (thumbnail) of each entry.
Project description
This packaging design project distills flavored lemonade to its purest visual form by placing taste at the center of the entire system. Real fruit textures — magnified to their limits and processed into gradients — become expansive, abstract fields of color that intuitively signal the flavor within. A single stretched texture acts as the entire narrative, allowing the fruit itself to guide the experience.
To preserve this clarity, every design element supports the image. Essential information appears only in tiny fruit-inspired stickers — reduced to simple geometric shapes, echoing produce labels while remaining unobtrusive. The typography follows the same principle: not to overshadow the flavor, but to highlight it.
Through this deliberate reduction, the packaging becomes a visual expression of taste. Each amplified detail of the fruit hints at its acidity, sweetness, or brightness, offering a sensory preview long before the can is opened. The result is a refined system where nothing distracts and everything amplifies the essence of flavor — inviting the viewer to recognize the taste at a glance and feel its presence through pure visual texture.