"A minimalist yet emotionally powerful print design, where simplicity of form carries a message of profound kindness and social responsibility."
-------- Review from Future Art & Design Award
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Project description
"With a lifetime of kindness, adopt a companion who will love you for a lifetime." This project stood out from over 3,000 submissions at the Cross-Strait Chinese Character Art Heritage and Innovation Design Competition, co-hosted in Changsha, China and Taiwan, winning the top prize for "Most Beautiful Heritage." It aims to call on adopters of stray animals to take long-term responsibility for their animals' lives, rather than focusing on fleeting, short-term affection.
This is a social issue poster I created for the "Support Adoption, Don't Abandon" social movement for stray animals, which I have been continuously supporting and following.
Inspired by the Chinese characters for "kindness", which respectively represent "good intentions" and "positive nature," I merged the two characters and then incorporated images of stray cats and dogs to interpret the resulting poster. The merging of these characters creates a harmonious whole, simultaneously declaring that it's not just adopters who represent "potential kindness" in society.
Stray animals, as adorable beings, are also beings of kindness.
The inspiration for this font poster comes from my own childhood experiences. Not far from home, a group of large dogs would surround the lunchbox I gave them in the parking lot. At only 4 years old, I already understood the anxiety and kindness of stray animals. As I grew up, I heard about society advocating adoption, but I frequently encountered abandoned animals on the street. This inspired me to create a topical poster to attract others to pay more attention to related psychological issues and to discuss the root of the problem.